Today, when marketing decisions usually mean thousands of dollars in budget spend, it can be cost-effective to ensure from an expert that the proposed direction will deliver the desired business results. SHHInternational, with

three decades of proven marketing and communications services to Fortune 100/500 organizations and government agencies can provide any or all of
the services below:

 

Consulting

 

Through discussing your objectives, interviewing your executives, analyzing your reports and processes, and industry expertise, we can review your current operations, strategic goals, and processes to determine the “gap” where theoretical approach and practical methods are out of alignment.  SHHInternational evaluates the information, combines it with industry practices and develops recommendations to help you refine your approach while increasing efficiency and getting the most from your budget.

 

Marketing Strategy

 

One of the first activities an organization needs to address is their marketing strategy.  What do you want to achieve? Do you have the resources to get there? What sort of results can you expect? Are these goals realistic based on the economy/ the industry/the competition? SHHInternational can help organizations navigate this maze, answer these questions, and put you are on the strategy that will produce results and create impact.  Whether the task is
an overall corporate strategy, a divisional or campaign strategy, or a new “opportunity” revenue stream, our team can develop the strategic vision and mileposts to maximize your budget
and results.

 

Training / Coaching

 

In evolving and changing to meet market demand and keep ahead of the competition, it is imperative that your team remain competent and “on the cutting edge.” Staying “ahead of the curve” is vital to set the pace of market share, revenues, and industry ranking.  SHHInternational can train your team in proven methodology of processes, habits, vision, and attitudes that will out-distance competitors. Through group exercises, presentations, interactive discussions, your staff will transform their vision, update their skill sets to grow and deliver service that your executives and the marketplace demands.

 

Branding

 

In this overly stimulated world of news, messages, visuals, how does your company/product stand out? How do you determine your target audience(s) and their short-term demands? How do you anticipate and prepare for next year so that budget resources are applied most effectively?  As a leader in corporate and product branding, SHHInternational can identify the attributes your target audience(s) appreciates, how your competitors are structuring their branding, what the “white space” is, and what it takes to “own” that space in your client’s mind.

 

Media Planning

 

Once the groundwork of solid business objectives, vetted marketing strategy, well-trained staff, and a clear brand has been laid, the media plan can be crafted.  What approach, with which balance of paid and non-paid, traditional vs social vs digital media will produce the impact you need? SHHInternational will create the media plan and refine it quarter to quarter to ensure maximum results and a foundation for the future.

 

Implementation

 

The brand is in place, so is the strategy and the media plan. Implementation is next. SHHInternational has a highly experienced network of senior professionals who represent the best in each of their fields. Whether it is strategy, writing, web design, social media, graphic design – SHHInternational has the top-flight talent and skills to deliver impact.

 

 

Your organization may clearly need one or all of the above services – or maybe you’re really not sure. Just contact us and we can discuss your goals and provide the guidance and recommendations you need.

 

Representative clients with whom SHHInternational has partnered include:

 

Computer Sciences Corporation

Booz Allen Hamilton

Lockheed Martin

Coca Cola

Lucent Alcatel

Johns Hopkins

Microsoft

Harris

Hughes Network

Software AG

AOL

Unisys

Merck

IBX

IMF

Ingram Micro

Department of State

GAO

National Forest Service

Department of Commerce

Patent and Trademark Office

Census Bureau

NOAA

NIST

Dept. of Homeland Security

Federal Bureau of Prisons

DOE

DOT

DOJ

DoD

NASA

Intelligence Community

 

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