The articles below were written for the CreativeExecs blog, which is written for leaders of in-house marketing communications and creative services teams and published by Cella Consulting.

 

 

2017

 

The How and When of Account Management Implementation

August 21, 2017

 

 

2014

 

The Only Metric That Matters

November 17, 2014

 

Benefits of Instituting Project Management

August 18, 2014

 

The Business Side of Creative: The Advantages of Transitioning to an In-House Agency

July 7, 2014

 

Transitioning an Agency Account Manager into the In-House Creative Team

April 21, 2014

 

 

2013

 

Introducing Dedicated Account Services onto Your Creative Team

September 23, 2013

 

Making Sure Quality Is High, Although Cycle Time Is Reduced

June 3, 2013

 

Maximize Your Clients’ Communications Spend

January 14, 2013

 

 

 

 

 

 

“I have worked with Susan in a number of capacities since the 1980s and have always found her to be a knowledgeable and reliable professional … She is particularly good at [leading] and motivating people engaged in tasks that require attention to detail and meeting tight deadlines.”

 

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